In the future I fully expect technology to advance just as much, if not more than it has in the last five years. Today, people access news, entertainment, and other media content on smart phones, tablets, and desktop/laptop computers. There are even glasses that you can wear that gives you Internet access while driving down the road. In the future, I fully expect to be able to get real time updates in your car or even on something like a watch. More and more video billboards will go up along roads and interstates that will be updated via a computer from far away. Who knows… Someone may invent a chip that can be imbedded under your skin that provides access to media.
I think the importance of media companies depend on the consumer. For example, I like to read about sports so any available media having to do with sports would be important to me. My wife on the other hand likes to read about cooking and crafts so that type of media is probably more important to her. I also think that media like CNN and FOX news are important because they keep the public updated on what is going on around the world.
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